Close X

Enter a search request and press enter. Press Esc or the X to close.

atlanta animal center

Strategic Plan

Our Strategic Plan, FY22-24

Changing Needs New Solutions

At the Atlanta Humane Society, we have been fortunate to have a supportive community and a visionary board. Over the past seven years we have tackled significant challenges facing homeless animals across Georgia, supported our most vulnerable pet owners during the pandemic, and grown our support of other animal welfare organizations. As I look back on my decision to join the organization in 2014, I could not be more grateful for the opportunity to create local and statewide impact for animals.

As the efforts of adoption, spay and neuter, and transport have helped our organization and the animal welfare community, we are faced with an exciting and challenging question:

How do we continue to reduce overpopulation and serve the newly exposed and more complex problems of under-resourced pets and their caregivers, a lack of accessible and affordable veterinary care, and slowly moving systems of change within the animal welfare field?

As we move forward as leaders, we are committed to evolving the way we serve our community, here in Atlanta and across the Southeast. At the beginning and end of each day, we are driven to make a difference in the lives of animals and the people who love them. We will build on our long history of attentive and compassionate service to ensure that more pets can get access to the resources they need. Our goal is clear and deeply motivated by our desire to keep pets in their loving homes. We seek to improve the lives and wellbeing of pets and people collectively, and perhaps most importantly, one life, one need, one animal at a time.

With nearly 150 years of experience to draw from as an organization, this board-directed and staff-created strategic plan is our roadmap to making this difference. Its visionary nature and bold direction present opportunities for all of us as we come together in this effort. I encourage you, as a partner in this work, to celebrate our past successes while rolling up your sleeves to be part of this exciting future for pets and people.


Cal Morgan
President and CEO

We’ve made great strides.


Unique Animals Impacted
FY14: 17,200
FY21: 64,228

373% Change


Animal Care Points
FY14: 45,000
FY21: 128,033

284% Change


Partner Shelters
FY14: 54
FY21: 194

359% Change


Total Budget
FY14: $6,788,951
FY21: $12,358,000

182% Change

Our Goal

Improve the lives and wellbeing of pets and their people.

Our Approach

Create sustainable, meaningful change for animals and people across the Southeast and beyond through:

  • Community Resources and Sheltering
  • Accessible Veterinary Care
  • Strategic Advancement of Animal Wellbeing

Our Priorities

  1. Keep more pets in homes through direct assistance programs and facilitate meaningful relationships between people and pets through adoptions.
  2. Make veterinary care accessible and affordable by launching a sustainable practice model, creating scalable franchise opportunities, and educating veterinary health professionals.
  3. Improve the health and wellbeing of all animals across the Southeast by building a connecting and aligning enterprise model.
  4. Maintain financial health and increase programmatic impact by diversifying revenue sources and increasing financial investment across the enterprise.

Help save animals like Eloise.