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day of giving puppies atlanta humane society

Day of Giving Sponsorship

The Atlanta Humane Society’s Day of Giving is an annual signature public engagement event that is featured across Atlanta’s media platforms each February. This campaign is a critical fundraiser for Atlanta Humane and an essential brand building tool for our partners. The event will encourage Atlantans to give prior to the day with a hard push to rally behind and support our community’s animals. This unique sponsorship opportunity will significantly reinforce the breadth of your impact within the Atlanta Humane Society mission and the Atlanta community.

Event Details

Date: TBD February 2025

Digital campaign featuring video, social media promotion, social influencer engagement, and digital advertising
More than 60 television segments airing on all four local Atlanta news stations (WSB, Fox5, CBS46, and 11Alive) with a focus on peak news hours
Promotion efforts strategically placed across multiple platforms throughout the day to ensure maximum reach

Sponsor Recognition

day of giving axl preview
  • Logo placement in production assets, such as on-screen graphics and signage
  • Matching gift sponsor opportunities used in on-air and online matching gift promotion to engage donors and maximize participation prior to and during the event
  • Opportunity to have product placement in select segments
  • Personalized social post with your logo on Facebook or Instagram
  • Logo placement on peer-to-peer fundraising platform elements and opportunity to use sponsorship funds for matching gift challenges or provide giveaways as fundraising incentives
  • Opportunity to engage employees in the pre-event peer-to-peer fundraising campaign with full access to an Atlanta Humane Society point person for coaching, unique collateral, and support throughout the campaign
  • Showcased as a sponsor level in all key event communications, inclusive of public relations, social media, and Atlanta Humane Society emails

Sponsorship Opportunities


For information on how your organization can get involved, contact Connor Penn.