A Tax-Smart Way to Make an Impact
Making a gift of appreciated stock to the Atlanta Humane Society is an investment with real benefits.
Aside from the potential tax advantages of making a generous future gift, you also gain the satisfaction of knowing that you are leaving a lasting impact on a cause close to your heart.
Many of our supporters do not realize that they can donate appreciated stock to the Atlanta Humane Society to support our mission in the future.
Learn more at https://atlantahumane.planmylegacy.org/appreciated-securities
By design, investment portfolios fluctuate throughout the years. If you opt to sell investments that are worth more than what you originally paid for them, you must pay capital gains tax.
Consider donating stock to the Atlanta Humane Society instead. The chart, below, shows how the way you make your donation can affect your total tax savings when you itemize.
Save More With a Gift of Stock
| Give $10,000 Cash to AHS | Sell $10,000 in Appreciated Stock and Give Cash to AHS | Give $10,000 in Appreciated Stock Directly to AHS | |
| Fair market value of gift | $10,000 | $10,000 | $10,000 |
| Cost basis | N/A | $2,000 | $2,000 |
| Long-term capital gain | N/A | $8,000 | $8,000 |
| Long-term capital gains tax
($8,000 x 15%) |
N/A | ($1,200) due to IRS | $1,200 eliminated |
| Income tax savings ($10,000 x 24%) | $2,400 | $2,400 | $2,400 |
| Total tax savings | $2,400 | $1,200 | $3,600 |
| Net cost of gift | $7,600 | $8,800 | $6,400 |
Learn more at https://atlantahumane.planmylegacy.org/appreciated-securities
The information in this publication is not intended as legal or tax advice. For such advice, please consult an attorney or tax advisor. Figures cited in examples are for illustrative purposes only. References to tax rates include federal taxes only and are subject to change. State law may further impact your individual results.
